Our Mission

Strengthening Maui: Building together and serving all

Boots On The Ground Maui (BOGM) is a grass roots organization focused on funding solutions by way of grants and donations to the housing crisis which has been immediately magnified by the Lahaina Fires of August 8, 2023. Our organization gives immediate free aid to those that lost homes, belongings and loved ones. No red tape, no paperwork and no delays on support. 

Co-Founders Kim McLaughlin, a local Realtor specializing in sales and rentals, Ashley & Derek Hyman, a Vice President of Customer Success and Derek the Founder of Scalable Growth, immediately mobilized within 24 hours of the deadly fires.

Generous funds and donations from within their network made it possible to meet with families and individuals as soon as the next day to help them acquire items and needed supplies to help them stabilize while coping with shock and trauma of the tragedy. Real Estate clients began opening up their homes instantly and they began placing families in free housing. Kim and Kai along with other members of their operation ran convoys of large supply amounts to West Maui daily, aiding in bringing much needed food, fuel, clothing, children’s items, water, toiletries and much more. Despite reports of looting, robbing and unsafe conditions in various areas-the team felt the need outweighed any risk involved and moved forward with their convoys of supply chains.

Boots On The Ground Maui was created due to the quick and overwhelming growth of their independent operation. The organization has already garnered international attention from BBC and ABC news, and the organization is focused on strengthening the amount of the already formed grants for the 15 Firefighter families that lost their homes.

Please consider becoming a part of the BOGM Ohana by contributing either financial support, skilled volunteer work or both. Our members are boots on the ground daily and working tirelessly to fight for community stability on many levels which is so desperately needed



Together, let’s make Maui’s future as beautiful as its present

For inquiries, collaborations, or to be part of our mission, please via the link below.

plumeriaBuilding Together and Serving All: Empowering Maui’s Future with Unity and Compassion

All Image Copyrights: @wer3dMaui


+ Kim McLaughlin

+ Ashley & Derek Hyman